With Google Adwords being one of the most popular forms of pay per click advertising due to the fact that it offers rapid setup (traffic within minutes), easy control and top quality traffic it's natural that there is a huge amount of interest in the subject. As the ads on Google are arranged based on an algorithm combining both the cost you're wiling to spend of each visitor *and* the response rate of your ad, by learning tips that will boost the cickthrough rates of your ads you'll be able to push your own ads up the page without spending any more money.
And the higher up the page your ads are, the more traffic you're likely to see.
Ebooks also are hot property with many people making sizeable incomes from selling them, often using Google Adwords as a primary source of traffic.
So a critical question right now Hidden Expedition: The Fountain Of Youth Collector's Edition is what are the smart marketers doing to boost their Adwords ads for ebooks so dominating their market *without* spending a fortune?I decided to test out an advert for my Ebook Sales Assistant product using the following advert:
Creating An Ebook? Learn how to build an ebook sales site. 100+ page ebook tells On-line Reverse Auctions Are No Longer For Business to Business, the Average Shopper is Now Welcome all. www.ebooksalesassistant.comKeeping the text of the advert identical, I split tested 3 version of the headline to test whether the spelling Ebook, ebook or eBook would get the highest response from users.
Over the course of the experiment the ad Immortal Love: Letter From The Past was shown an impressive 71,129 times so the results are highly significant.
The results:Creating An Ebook?: 0.9% CTR Creating an ebook?: 0.9% CTR Creating An eBook?: 0.4% CTRSo the results show that I found no difference in response rates between the Immortal Love: Letter From The Past Collector's Edition spelling Ebook or ebook but the spelling eBook had a very negative impact on my ad response rate, getting The Joy Of Summer Sweet Corn less than half as many clicks as the other two ads with identical text.
There are two morals to this story:
1) When using pay per click advertising, if your ad contains the work "ebook" never spell it as eBook2) Also note how *huge* the difference in response rates are. Be aware that something as simple as changing A Game-changing Development for Photo Canvas Results: The Digital Camera which words have capital letters and where abouts in the word they are Immortal Love: Letter From The Past can have a massive effect on results. So get experimenting!Lastly, when testing my most successful ads on just Google Immortal Love: Letter From The Past Collector's Edition rather than associated content sites (those displaying Adsense ads) my clickthrough rates jumped to an average of Familiar Situations That Could Lead To Bankruptcy 2.9%.
And that's without actually testing different ads, just changing Beneficial Results of Chiropractic and Trigger Point Therapy the capitalization.
Article Tags: Google Adwords, Spelling Ebook
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